Our Goal is to Increase the Quality of Car Dealers Website Traffic!
Search Engine Optimization has the lowest cost-per-sale/ acquisition than any form of advertising - online or offline! Costs are lower than pay-per-click (PPC), direct mailings, yellow pages, newspapers, magazines, radio, and television, yet SEO delivers exactly the kind of customers every business is looking for… customers that are actively looking for the products and services they have to offer.
SEO to Drive Traffic to your Website:
Search Engien Optimization
PPC Marketing or Search Marketing
Local Business Search Marketing
We want to help you get the most out of your Automotive Web Site. As the goal of any website is to drive traffic but most importantly to Drive Qualified Visitor Traffic. Make the visit and location of your website a pleasure and easy to find.
Search Engine Optimization / Meta Tag Management & Visibility Reports
The process of making your web site friendly and realable to search engine and their HTML document readers ( Spiders Robots and or Crawlers).
Search Engine Optimization - SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase. SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding.
Because effective SEO can require making changes to the source code of a site, it is often very helpful when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.
Keywords & Phrases - Popular / Day / Competitive/ Direct
Search Engines are commonly used by approximately 80% of the Internet users in today's market. Your potential customers are using Search Engines and Directories to find your site! Millions of searches are conducted each day on popular search engines by people all around the world. What are they looking for? How are they Looking? Most likely, with Keyword Searches, Popular Keywords, Day Keywords, Competitive Keywords and Direct Navigation.
Popular Keywords or Phrases (sophisticated phrases): Volume of queries over time, popularity of terms and popularity over time
Example of a poular Keyword: Chicago Honda, Ford Tampa, Used Car Kansas City.
Best used as: copy / text onsite, page titles, descriptions, keywords.
Day Keywords or Phrase (elemetary terms) are as simple it sounds which are needed as text on site to better match for results on popular keywords and competitive keywords.
Example of Day Words are: Car, New Car, Used Car...
(Instead of or along side the generic programmer keywords as; Preowned Vehicles, Vehicle Inventory)
Best used as: on site with in alt images and navigation.
Competitive Keywords or Phrase "The Big Money Keywords" Unfortunately, these keywords are also extremely competitive, in many cases broad in nature.
Example of a cometitve Keyword: Ford, Chevrolet, Toyota, Honda... and simply your URL/Website address
Best used as: As much as you can, were you can, when it make sense.
Combining all theses techniques and keywords styles work together or complement to bring Quailty Traffic.
Another Source of Keyword search in Search Engine Databases:
Direct navigation - Domains typed directly with in the Search Bar on a Search Engine. Your webiste address, additional Domains registered
Best Used as: Fear of Loss, because you can.
Registration and Submission
Assures when potential or current clients use their favorite search engine, that they will be able to see your site when searching. WHY NOT BE FIRST? The first shot is the best shot! Wouldn't you agree?
Best yet, lead generation by your own Website will not influence the customer with third party products like Financing or Creditor Insurance, retaining your full front and back end potential.
Give your company the advantage of a low-cost method of driving self-qualified Real Traffic to your website as well as out positioning the competition.
Ultimately, positioning depends on the search engines themselves; and what algorithms they use to rank a site based on key phrases. This is an ever-changing world of technology, with a little mystery thrown in to get the Real Traffic.
Because search engine ranking criteria is always changing, Automotive SEO cannot be thought of as a one time fix-it-all type of solution. It requires ongoing maintenance and dedication to understanding how search engines locate, retrieve, index, list, and rank findings. Professional ethical SEO requires time, dedication, and committment.